I find it interesting how we observe and follow each other’s lives today. We follow our closest family in real life, we see their struggle, we hear about their problems and see their success. But everyone else’s life we see through pictures and videos. We see fractions and selected angles of other people’s lives. Today some people, especially influencers are their advertising agency carefully selecting what to show to strengthen their brand. I created this artwork because I wanted to show that most of what we see on social media is made up because when we only show the good side it’s a lie, a perfect lie.




  • Swedish Championships
    Gold – Commercial category 2019

  • International Photography Award 2019
    Silver – Self-Promotion Category

  • International Photography Awards 2019
    Honorable Mention – Deeper Perspective


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