sociality.

Sociality is a survival response to evolutionary pressure.

Sociality is a satiric art project created by visual artist Andreas Varro. He highlights the dark sides of social behaviors to build awareness. Varro uses the history of his life combined with things he sees in our society he believe should change. He combines fiction with reality to create impossible conceptual stories.



How Sociality started.

For a very long time I've been fascinated with human interaction and the "social game", how society works and the structures behind it. Maybe because it was so hard for me to be social and communicate with others. As a kid I had social phobia and talking to strangers was a "nightmare" for me.

Later on in life, I learned that I was introverted and that there was nothing wrong being uncomfortable with speaking. I also understood that my very disadvantage in life was my super-strength. My introversion gave me the ability to analyze my surrounding, it made me a master of listening and understanding others and their world views. 
My life changed drastically in my late teens when I tragically lost both my parents, my dad died of cancer and my mother was brutally murdered by a man she met after dad passed away. Death, pain, and suffering made me start searching for some higher meaning in my life.

Later on, photography and images became a bridge between me and the outside world, and it was like a revelation for that little kid who didn't dare to speak. Being able to awaken emotions in others and make them change with art is powerful.


Artworks.

To be the owner of our integrity is close to my heart, but in today’s society integrity is being tested, especially for small children that can't make their voices heard. Sharenting, a way of constantly sharing content based on your children is very popular and part of the influencer community is pushing the trend forward. I do understand that a lot of parents, they are proud of their children. But the reason I created the artwork Selfish was to visualize the behavior behind building a personal brand on someone else’s expense.


Awards

Honorable Mention - International Photography Awards, Deeper Perspective category 2019
Excellence Award - Swedish Championships in Photography 2018
Excellence Award - European Professional Photographer of the Year 2018
This artwork is close to me and it's about people who will do everything to reach their personal goals. They are experts at manipulating others and people closest to them take the biggest impact. They promise the moon, but they lie, cheat and even kill to be able to maintain their narcissistic and shallow front. I once lived with a man like this, my mother met a new man after my dad passed away, this man was evil and took my mother’s life.


Awards

Honorable Mention - International Photography Awards, Deeper Perspective category 2019
Gold - Swedish Championships in Photography, Illustrative Category 2018
Excellence Award - European Professional Photographer of the Year 2018
Smartphones and modern technology make our life more convenient and many times better. What’s even more fantastic is that most of this super-advanced software, developed by brilliant minds are free or very cheap to use. But is it free? Most of the time it's not, we pay for it with our integrity and personal information. This artwork is about the ordinary person, living their lives unaware or maybe ignoring the fact that their personal information is a gold mine.


Awards

Honorable Mention - International Photography Awards, Deeper Perspective category 2019
Gold - Swedish Championships, Digital Illustration category 2019
Nothing has affected and changed my life as the smartphone has. There are of course positive sides of smartphones and modern technologies, but the backside is brainless scrolling on social media and other platforms and the feeling that we always need to be reachable for other people is demanding. My artwork Forever Online is about how we live in a world where we are constantly connected with other people and that technology has us in its grip.


Awards

Honorable Mention - International Photography Awards, Deeper Perspective category 2019
Gold - Swedish Championships in Photography, Illustrative Category 2017
​I find it interesting how we observe and follow each other’s lives today. We follow our closest family in real life, we see their struggle, we hear about their problems and see their success. But everyone else’s life we see through pictures and videos. We see fractions and selected angles of other people’s lives. Today some people, especially influencers are their advertising agency carefully selecting what to show to strengthen their brand. I created this artwork because I wanted to show that most of what we see on social media is made up because when we only show the good side it's a lie, a perfect lie.


Awards

Silver - International Photography Award 2019, Self-Promotion Category
Honorable Mention - International Photography Awards 2019, Deeper Perspective
Looking good has always been a natural force, something that most people desire. But today we have enormous pressure on people from society to be close to perfect. The mentality to polish the surface of every image we put out, the cover of every magazine and pushing new exercise trends to become perfect is hard on us. I've been extremely overweight myself and I know the feeling being locked inside something that's considered being wrong. Eggxersize is about constantly seeing perfect bodies around us and fighting to be able to have that.


Awards

Honorable Mention - International Photography Awards, Deeper Perspective category 2019
Bronze - OneEyeland Awards, Self-Promotion Category 2018
Shortcut is my first image in the project Sociality and is about how our ways of reaching goals are compressed. Many people stop thinking about the road to becoming successful, they just see the end goals and want to get there as fast as possible with any means necessary. This artwork is about shortsighted people taking shortcuts in life, lying, cheating and doing whatever they can to reach their goals. Success to me is the road towards something bigger and more meaningful, which is why this image is so important to me.


Awards

Bronze - World Photographic Cup, Illustrative Category 2018 (World Championships in Photography
Bronze - Prix de la Photographie Paris 2018, Advertising/Self Promotion 2018Honorable Mention - International Photography Awards 2019
Honorable mention - International Photography Awards 2018
Honorable mention - International Photography Awards 2017
Excellence award - European Professional Photographer of the Year 2017Honorable Mention - International Photography Awards 2019
Pre-Marketing is a story about the future of marketing. Everything we do online is tracked and saved and our integrity is at stake. New tech and ways of marketing are good, it's contributing to the development of our world, the result is often a more convenient life for most of us. But that doesn't mean that everything that makes it more convenient is a good idea. This image is a concept and visualization about the fact that today's stupid idéas could be tomorrow's reality. I believe we need to control the development and benefitting from the good things it brings to us, not letting the bad sides take control.


Awards

Honorable Mention - International Photography Awards, Deeper Perspective category 2019


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